Taking 3 clients this quarter

Sales meetings that actually happen.

We book qualified meetings with your buyers, and bill you only for the ones they show up to. Not the ones they cancel.

Published pricing. No annual contract. Three-month minimum.

The stack we run every campaign on

Most agencies get paid when a meeting is booked. So booking is what you get. We only get paid when your buyer actually turns up, which changes everything about how we work.

Outbound in 2026

The numbers nobody else puts on their site.

Outbound still works. The economics just changed, and most agencies would rather you did not know by how much.

18%Cold email inbox placement today, down from 45% in 2022
2.5%Average dial-to-meeting rate. One meeting per 40 dials
35%Of booked meetings that never hold, industry-wide
$1,822What one meeting costs from an in-house US SDR

Deliverability and connect-rate figures from Belkins 2026 campaign analysis (7.5M emails, 175,000 dials) and Cognism benchmarks. In-house cost from CIENCE analysis updated March 2026: $131,158 annual SDR cost divided by 72 meetings.

The gap

You have paid for meetings before. How did that go?

Your last agency reported 40 booked meetings. Your reps sat through 22 of them. Four were the wrong company size, three were students doing research, and one had already told you no in March.

You paid for all 40.

The problem is not that outbound stopped working. It is that almost every agency in this category is paid for booking.

last-quarter.csv
What they invoiced you for40
What your reps actually sat through22

Between 20 and 35% of cold-sourced meetings never hold. We bill on held.

Why us

Three things we do that the others do not.

None of it is clever. It is what happens when the people setting the terms have also sat through the bad meetings.

We bill on held, not booked.

If your prospect does not join within 10 minutes, it is not billable. Two rescheduling attempts free. The no-show risk sits with us, which is the only arrangement that puts us on your side.

$2,000 per month, published

Our prices are on this website.

Scroll down. No form, no discovery call, no custom quote. Work out whether we are affordable before you spend thirty minutes finding out.

Our criteria are public.

Six specific conditions, written down, on this page. If a meeting fails any one, you do not pay. Hold us to a standard you read before signing.

The comparison

Compare us to the alternative you were actually considering.

Not to other agencies. To the SDR you were about to hire, who costs roughly $131,000 a year fully loaded and produces about 72 qualified meetings.

Source: CIENCE cost-per-meeting analysis, updated March 2026, including hiring, base salary, on-target earnings, tech stack and overhead. Our $380 assumes 10 held meetings a month on the Standard tier.

In-house US SDR $1,822
Kelvinorth, per held meeting $380
How it works

Five steps. Six weeks to first meetings.

Months one and two are ramp, written into the agreement. Anyone promising meetings in week one is sending from an unwarmed domain.

01 / Week 1

ICP workshop

We define exactly who counts, down to titles, company size, geography and disqualifiers. This becomes part of the contract, so neither of us can reinterpret it later.

02 / Weeks 1 to 3

Infrastructure build

Sending domains bought and warmed, list built and verified, sequences and scripts written. Nothing goes out from an unwarmed domain. This is the part everyone else skips.

03 / Week 4

Campaign goes live

Phone, email and LinkedIn running together. We iterate weekly against what prospects actually say back, not what we hoped they would say.

04 / Ongoing

Meetings land on the calendar

With full context: what they said, what they objected to, why we qualified them. Your rep walks in knowing the conversation that already happened.

05 / Every Friday

Six numbers, weekly

Dials, connects, replies, booked, held, cost per held meeting. That is the whole report. No vanity dashboard, no metric that cannot be checked.

icp-definition
IndustryB2B SaaS
Headcount10 – 200
Contract value$15k – $80k
TitlesDir+ Ops
GeographyUS / CA
domain-warmup
get-kelvinorth.comWarm
kelvinorth-mail.comWarm
kelvinorthhq.comDay 14
SPF / DKIM / DMARCPass
Mailboxes live30
live-campaign
Reply rate4.2%
your-calendar
M
T
W
T
F
Held this month6
week-11.pdf
Dials612
Connects47
Email replies23
Booked6
Held4
Cost per held$347
Work it out yourself

What would this cost you?

Drag the slider. These are our real prices, not an estimate we adjust once we know your budget.

Held meetings per month10
$4,100Your monthly invoice
$410Cost per held meeting
$18,220Same meetings, in-house
$14,120Difference, per month

Why we publish this

Almost nobody in this category shows a real number before a call. The ones with a pricing page still gate the figure behind a form.

We would rather you disqualify yourself in thirty seconds than sit through a discovery call to learn we cost more than you can spend.

Standard tier: $2,000 base including the first four held meetings, then $350 each. Setup is a separate one-time $1,500.

Get a free teardown
From the call recordings

What your buyers actually say when we call.

Every Signal Sprint produces this, ranked by how often we hear each one. Most agencies never publish it because most agencies never listen back.

31%
We already have a tool for that.

Usually means a tool nobody uses. The follow-up question is who logged into it last week.

24%
Send me something and I'll look.

A polite no, unless you pin a specific time before hanging up. We pin the time.

17%
Not the right person.

Genuinely useful. Half become a warm internal referral if you ask for the name properly.

12%
No budget until next quarter.

Real about half the time. The other half is a soft no dressed as a timing problem.

9%
How did you get this number?

Answer it straight. Being evasive ends the call faster than the objection would have.

7%
We tried outbound, it didn't work.

Almost always an infrastructure problem, not a market problem. Worth 90 seconds to find out which.

Illustrative distribution based on typical B2B outbound campaigns. Your Signal Sprint produces the real ranking for your market, with verbatim quotes and the recordings behind them.

Fit

This does not work for everyone.

We turn down work in the second column. It saves everyone three wasted months and one bad review.

This works if you

  • Sell B2B with contract values between $15,000 and $80,000
  • Already close reliably once you are in front of the right person
  • Have reps with capacity to take more meetings
  • Have 10 to 200 employees and no in-house SDR team

This does not work if you

  • Are pre-product or still identifying your buyer
  • Sell for under $5,000 a year, where the maths fails for both of us
  • Are product-led and do not run sales conversations
  • Cannot currently close the meetings you already get

In the second column but still think outbound is the answer? Start with a Signal Sprint. Four weeks and $4,500 tells you more than a year of guessing.

Pricing

Published, in full.

Most agencies make you book a call to find out what they cost. We think that wastes your time and ours.

Signal Sprint

Prove the market responds first

$4,500 one-off
  • Four weeks, fixed scope
  • 1,000 to 1,500 verified contacts, yours to keep
  • 800 to 1,200 dials and 2,000 to 3,000 emails
  • Every conversation recorded and tagged
  • Objections ranked by frequency
  • Written go or no-go recommendation
  • Every meeting booked, at no extra charge
Book a scoping call
Most chosen

Meeting Engine

Ongoing, for mid-market

$2,000 /mo + $350 per held
  • First four held meetings included
  • $1,500 one-time setup, refunded if we miss four
  • Phone, email and LinkedIn together
  • Dedicated warmed sending domains
  • Confirmation sequences so they show up
  • Six weekly numbers, not a dashboard
  • Three-month term, then month to month
Get a free teardown

Enterprise

Director to C-level targets

$3,000 /mo + $600 per held
  • For contract values above $80,000
  • $2,500 one-time setup
  • 1,000+ employee target accounts
  • Monthly cap of 10 meetings
  • Named account list, agreed in writing
  • Multi-threaded across the buying group
  • Same six criteria, same dispute window
Talk to us

What is always included

  • You own all contacts, recordings and transcripts
  • We own the sending infrastructure, so your domain is safe
  • Months one and two are ramp, written into the agreement
  • Monthly meeting cap so no invoice surprises you

What we never charge for

  • Discovery calls and the outbound teardown
  • Rescheduling a no-show, twice
  • Replacing a meeting that failed our criteria
  • Weekly reporting
The contract

What counts as a qualified meeting.

Billable only when all six are true. If any one fails, you do not pay and we replace it. This is the same text that appears in our service agreement, published so you can read it before you sign.

01

The company matches the ICP

Industry, employee count and geography all inside the definition agreed at kickoff, attached to your contract.

02

The attendee holds an agreed title

"VP of Operations or above at a logistics company" means exactly that. Not a coordinator. Not an analyst.

03

They expressed real interest

They said they want to hear about what you do. Agreeing to a meeting to make a caller go away is not interest.

04

It was accepted on your calendar

A real calendar invite, accepted, with a time on it.

05

They attended for 10 minutes

The held standard. Under 10 minutes usually means they forgot or were ambushed, and neither is your problem.

06

They are not already yours

Not an existing customer, not an open opportunity, not on the suppression list you gave us.

No-shows and disputes

If the prospect does not join within 10 minutes, the meeting is not billable and we make two rescheduling attempts free. You have 48 hours after any meeting to dispute it in writing, citing which condition it failed. If we agree, we replace it. We do not refund, we replace, because the thing you needed was a meeting.

Clients

What clients say.

Placeholder section. Layout dummies so you can see the design. Replace with real quotes after your first Signal Sprint, or delete. Publishing invented testimonials is a legal risk under the FTC testimonial rule and will not survive a reference check.
Placeholder quote. Two lines on the problem solved and the number that changed.
[Name]
[Title, Company]
Placeholder quote. Something concrete about held meetings versus what a previous agency reported.
[Name]
[Title, Company]
Placeholder quote. Ideally one sentence naming the cost per meeting they ended up with.
[Name]
[Title, Company]
FAQ

Questions people ask before signing.

Across the market, expect $150 to $500 per meeting for SMB targets, $300 to $900 for mid-market, and $700 to $2,500 for enterprise or C-level. Retainer models typically run $3,000 to $15,000 a month. Kelvinorth charges $2,000 a month including four held meetings, then $350 per additional held meeting, which works out to roughly $380 per meeting at typical volume.

A booked meeting is one where the prospect accepted a calendar invite. A held meeting is one they actually attended. Between 20 and 35% of cold-sourced meetings do not hold. Agencies that report only booked numbers are passing that gap to you. Kelvinorth bills on held meetings only.

Industry average dial-to-meeting conversion is 2.3 to 2.7%, which is roughly one meeting per 37 to 45 dials. Connect rates sit at 5 to 10% per dial on generic data in 2026, down from 15 to 20% before carrier spam labelling. Top performers with verified mobile direct-dial data reach one meeting per 12 to 18 dials.

No. Meeting Engine has a three-month initial term, then runs month to month with 30 days' notice. The three months exists because outbound cannot be fairly evaluated in less time, not to lock you in. The Signal Sprint is a one-off with no ongoing commitment.

Typically four to six weeks. Sending domains need three to six weeks of warmup before they can carry volume safely, and skipping that is the most common reason new campaigns get burned. We treat months one and two as ramp and write that into the agreement.

You dispute in writing within 48 hours, citing which of our six published criteria it failed. If we agree, we replace it free of charge. Our criteria are published in full on this page so you can hold us to a standard you read before signing.

Yes, but the economics changed. Cold email deliverability fell from around 45% to 18% between 2022 and 2026 after Google, Yahoo and Microsoft tightened sender rules, and phone connect rates dropped to roughly 5 to 10% per dial after carrier spam labelling. Outbound now requires real infrastructure and volume discipline. It rewards operators and punishes amateurs, which is why more companies outsource it.

For research, list building and personalisation, AI is genuinely better and we use it. For the conversation itself the evidence is poor: AI-only outbound converts meetings to opportunities at a materially lower rate than humans, and AI voice calling carries real legal exposure in the US because the FCC ruled that AI-generated voices fall under existing restrictions requiring prior consent. Hybrid human-plus-AI setups measurably outperform both extremes, which is how we run.

India, working US Eastern hours. We say this on every first call, because you will find out anyway and it is better coming from us.

You do. Contacts, recordings, transcripts and sequences are yours and you take them if you leave. We retain the sending infrastructure so your primary domain is never exposed to a cold campaign.

About

Two people. Both of us have done this job.

Kelvin is the absolute temperature scale. It starts at true zero and has no negative numbers, so it measures what is actually there rather than what is relative to something convenient. North is direction. Honest measurement, pointed somewhere.

Aniruddh

Co-founder

Three years in outbound sales, most recently running high-volume campaigns into product, design and research teams at enterprise accounts including Wells Fargo, ServiceNow, Home Depot, Gap and Costco. Built the sequence architecture and account prioritisation systems Kelvinorth runs on.

[Partner name]

Co-founder

[Two to three sentences, same structure. Years in outbound, the personas and accounts worked, and what they own inside Kelvinorth. Keep it specific and verifiable.]

Start here

Start with a free teardown.

Send us your website and whatever outbound you are running. Within three working days we send back a 15-minute recorded video. No call required, no obligation.

  • Your current email deliverability status, actually tested
  • Three specific problems with your messaging, with rewrites
  • What your realistic cost per meeting should be
  • Whether outbound is even the right channel for you

We reply to everything within one working day. We will not add you to a newsletter.